Consumer & retail
Customers, distribution terms and channel economics for consumer businesses.
Market demand does not establish whether a brand can reach consumers profitably. Distribution margins, retail execution, online fulfillment and pricing all affect the return from expansion. Dune compares the available channels and assesses how the operating model must change to support the proposed customer reach.
Commercial considerations
- Which channels reach the intended consumer at a viable cost?
- What must a distributor contribute beyond access to outlets?
- How do channel costs affect pricing?
- Can the business fulfill the sales plan without changing its operating model?
Market entry & commercial growth
Research Gulf customers, assess routes to market and establish what a commercial partner must contribute.
Read the service scopeShare the markets under consideration, intended customers, current product or service economics and any distributor or partner discussions. Existing customer research is useful even when it leaves questions unanswered.