Gulf market entry.
Business growth.
Dune Strategy advises businesses on reaching customers and building the operations to serve them in the Gulf.
Ask about a Gulf marketIdentify the customers you can serve, how they buy and the channel that can reach them.
Market-entry scopeCustomer requirements · Direct sales · DistributionDefine what a partner would contribute. Compare candidates against the sales, delivery and support the business actually needs.
Partner assessment scopePartner roles · Evaluation criteria · ResponsibilitiesExamine what can carry over from an existing Gulf business and what the next market requires locally.
Operating-model scopeMarket differences · Local capability · Regional supportWho buys.
How they buy.
Supplier requirements, distribution and delivery differ by sector. Find the context for your business.
Before entering a Gulf market
A checklist for assessing the first customers, sales channel and local commitments.
Read the articleAll articlesBeyond market entry, the practice covers enterprise strategy, organization, technology, performance, governance and transactions.
Review the practice areas